Cluck & Squeal founder & Firecook Marc Cardinali

CLUCK & SQUEAL WAS AN INSTANT WORD-OF-MOUTH SUCCESS, AS FAMILIES ENTHUSIASTICALLY RECOMMENDED THE DRY SEASONINGS TO OTHER FAMILIES. ON THE STRENGTH OF THAT LOYALTY AND EXCITEMENT, THE BRAND QUICKLY MADE ITS WAY AROUND THE WORLD.

Founder Marc Cardinali has received praise from top restaurateurs, celebrity chefs, outdoorsmen, and pitmasters from the American South. Marc has toured his award-winning products at competitions and demonstrations in Canada and the USA. International momentum created demand from barbecue teams located in Italy, Australia, and France. He’s been featured in BBQ Times (a popular American BBQ Magazine) and has appeared on the #1 rated outdoor sportsman show based in the barbecue state of Texas. Marc’s seasonings were developed with care and craft, and his dedication to managing a fire, discussing cooking theory, teaching, and assuring his audience that Cluck & Squeal is a simple way to bring a meal to life.

Nurturing the Palate

We all have powerful memories of being cooked for by our parents and grandparents. As we get older, we recognize cooking as an act of love, and we come to appreciate how flavor is a memory that runs deep.

For Marc Cardinali, food and family have always been inseparable. His Italian grandmother sang her recipes while she cooked, and now Marc reminisces about this when he prepares a meal. All the herbs and vegetables the family needed came from the backyard garden Marc’s grandfather tended with expertise. Marc walked the garden as a toddler. His grandparents thought they were babysitting, but they were teaching the boy about vines and the earth and the root of flavor.

Marc’s mother put a creative spin on her cooking, and his father raised livestock, two more sources of Marc’s knowledge and understanding of what good truly tastes like. Marc learned quickly that enjoyable, memorable meals spring from wholesome ingredients and respectfully grown food. Cluck & Squeal is a product born of these simple lessons.

A Bottle of Memories

Simplicity does not mean easily achieved. As a teenager, Marc worked at a bakery and made pizza by wood-fire. Cooking by fire became a personal passion, and a long apprenticeship, and over the years he developed the full range of barbecue expertise. “You have to learn the fire,” he says. “And as you learn it, the fire whispers your name.”

The Evolution of Fire: The Birth of the Cardinal Firecooker

Marc’s journey with fire didn’t stop at seasoning—it evolved. With decades of fire mastery and a relentless pursuit of perfection, Marc set out to change the way people cook over live fire. This vision led to the creation of the Cardinal Firecooker—a multi-functional, hybrid fire cooking system that redefines what is possible over flame. Drawing from years of experimentation and inspiration gathered from global BBQ cultures, the Cardinal Firecooker brings primal fire cooking into a modern, versatile design.

Engineered for both professionals and backyard heroes, the Cardinal Firecooker is a testament to Marc’s dedication to fire cooking. It features the innovative “Convect-Effect™ airflow combustion system,” optimizing smoke flow and heat control for perfect searing, smoking, roasting, and baking—all in one. Its design was inspired by Marc’s years of touring, demonstrating, and collaborating with the world’s best pitmasters and firecooks. Where Cluck & Squeal brought flavor to the world, the Cardinal Firecooker brings the flame.

Together, Cluck & Squeal and the Cardinal Firecooker create the ultimate fire-cooked experience—a blend of authentic seasoning and unparalleled fire control that turns any meal into an unforgettable memory.

• IN BUSINESS FOR OVER 14 YEARS - CANADA'S FIRST NATURAL SEASONING AND BBQ RUB
• QUALITY OF PRODUCT IS EVERYTHING - GOOD INGREDIENTS MAKE EVERYTHING TASTE BETTER
• 100% CANADIAN MADE WITH INTERNATIONAL FLAVOUR PROFILES TOURED ALL OVER THE WORLD
• PROVEN SALES RECORD NATIONALLY AND INTERNATIONALLY
• GLUTEN-FREE, NON-GMO, MSG FREE, ALLERGEN FREE, NATURAL, VEGAN, LOWER IN SODIUM AND SUGAR THAN COMPETITIVE BRANDS
• IN-STORE MARKETING SUPPORT, FULL SALES SUPPORT, AND IN-STORE SIGNAGE OPTIONS
• IN-STORE DEMO'S AVAILABLE (SUBJECT TO DISTANCE)
• INCREASED MEAT SALES WITH VELOCITY SALES REPORTING 
• CONSISTENTLY FEATURED ON TV, RADIO, AND NEWS & WITH CELEBRITY CHEFS
• SUGAR FREE OPTIONS - ALL PRODUCTS ARE KETO AND PALEO FRIENDLY