
Original All Purpose Seasoning & BBQ Rub
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CLUCK & SQUEAL ALL PURPOSE
Trusted by chefs and pitmasters across Canada, North America, and Europe, Cluck & Squeal All Purpose Seasoning & BBQ Rub has earned its place as a true kitchen essential. Famous for its ability to elevate chicken and pork, this blend also shines on steak, seafood, and vegetables — bringing savory, herbal richness to any dish.
Usage & Tips
Use All Purpose as your go-to seasoning for everyday cooking:
• Poultry & Pork: Sprinkle generously for a perfectly balanced savoury crust.
• Steak, Seafood & Fish: Adds herbal depth and a touch of richness to grilled or roasted proteins.
• Veggies, Soups & Stews: Stir in to elevate sides, broths, and hearty dishes.
• Snacks & Extras: Shake over dips, dressings, popcorn, or even aioli for a flavour boost.
For those who like a little kick, pair All Purpose with our small-batch pure chili pepper blend “Tasty Hot” for a spicy, flavourful heat.
We Love It On
Chicken, Pork Shoulder, Pulled Pork, potatoes, sweet potatoes, sausage, steak, vegetables, dips, burgers, chips, popcorn, aioli, sauces, soups, stews, dressings — and just about anything that could use a savoury lift.
🔥 Pro Tip: Keep All Purpose close by — it’s the seasoning that makes every meal feel like an award winner.
Ingredients: Sea salt, Spices, Raw cane sugar, Dehydrated garlic, Dehydrated onion
Features
• Canadian award-winning rub
• Straightforward, easy-to-use blend
• Free from gluten, sulphites, MSG, peanuts, and GMOs

Why Our Seasonings Are Different
When it comes to BBQ rubs and seasonings, ours are crafted to be a smarter, healthier choice. Made with premium sea salt, they deliver bold flavour with less sodium, and only a couple of blends include just a touch of sugar—kept intentionally low. We never cut corners with fillers. Instead, we load up on high-quality spices in generous amounts for a balanced, crave-worthy taste that also supports good nutrition. Every blend is proudly Gluten-Free, MSG-Free, and Non-GMO, so you can count on clean, honest flavour that feels as good as it tastes—at any table.
CLEANER INGREDIENTS, BETTER FOR YOU
Made with premium sea salt, our blends are lower in sodium, Non-GMO, Gluten-Free, and MSG-Free, giving you bold flavour without the junk.
LOWER SALT & SUGAR - MORE SPICE
Only 2 of our original blends contain a touch of sugar, and even then it’s kept intentionally low—because real flavour should come from quality spices, not sweetness.
PACKED NOT PADDED
Every blend is crafted with generous amounts of premium spices—not packed with salt or sugar, no fillers, no chemicals—delivering rich, balanced flavour that elevates every meal.